Maroojazz is a female led Creative Art direction design studio based in Coventry. Mariam Abdurahman is the founder who has gained multimedia skills working in branding, editorial, outdoor murals and uses her digital illustrations as a medium for story telling. She was comissioned by the city of culture to exhibit her work as part of the unapologetic festival and was the first hijabi women of colour whose work was showcased at the new train station in coventry. Her Illustrative figures fearuring women of colour serves a purpose to empwoer women, and uses vibrant colors, and messages of optimism.
Her work aesthetic is often inspired by 90’s retro and vintage typography. When working with clients, She works collaboratively on their project to get the best outcome.
“World her story” serves as a dedicated podcast platform hosted by Tabitha Bear, aiming to share empowering stories of women warriors from history.
Storytelling
Art Direction
Creative Illustration
Brand identity
Pattern Design
Adobe Illustrator
Adobe Photoshop
“Creative Taboo” is a board game with Illustrated cards that I created for my final major project. It was inspired by design stereotypes from within the industry and highlighted Individual experiences using humour. Through my research, I realised there was a gap in the market,and made this game aimed specifically at designers and people in the design industries.
Final Major project
Art Direction
Creative Illustration
Product Design
Animation
Adobe Illustrator
Adobe Photoshop
Adobe After effects
Adobe Premier Pro
Lasercutter
The brief was to Create an artwork encompassing Pact coffee ethical
mission and farmer stories to display at their customers’ venues.
After doing a thorough research at the brand values and goals I was inspired by their story to Illustrate the process in which there coffee is organically produced by farmers.
20/21 YCN Design award entry
POS
Branding
Package design
Vector Illustration
Storytelling
Adobe Illustration
Adobe Photoshop
Ikigai is a self published illustrative editorial magazin/zine inspired by the Japanese term of living a life on contentment. The magazine showcases fun expressive illustrations inspired by small thing’s that matter in order for us to be happy. This magazine also focuses on the importance on mental health and doing what brings us joy and to inspire the young generation to look into life from a new perspective
Self Published
Editorial Magazine
Zine
Storytelling
Illustration
Mental health
Adobe Illustrator
Adobe Indesign
Adobe photoshop
Players entertainment is a new venue that opened in coventry and I had the opportunity to create the branding for the business. My other tasks included creating banners, posters, social media content and ux/ui for an app that is yet to launch.
Graphic Design Placement/work experience
Branding
Art Direction
Graphic Design
UX/UI
Adobe Illustrator
Adobe After effects
Adobe photoshop
Figma
